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International recruitment has never been more competitive, and Chinese students decide where to live long before they arrive. If they can't find your accommodation directly, they'll turn to an agent or a private provider instead.
For Chinese students and their families, where to live is one of the biggest decisions in the university choice — researched on WeChat, in Chinese, months before arrival. If accommodation only lives on your English website, it's invisible at the exact moment they're deciding.
Private student housing providers are already on WeChat.
“Our results demonstrate that the WeChat Mini Program is more than a marketing tool; it is a fully functional service channel. Feedback from University colleagues and agents has been highly positive, with praise for the accessibility, user friendliness, and technical integration of the platform.”
Accommodation gets you in. The same program can carry everything Chinese students, parents and agents look for — all in one trusted place, in Mandarin.
Leave your details and we'll follow up after CUBO Summer Conference.
A member of the team will reach out to schedule your demo.